Moniker.com Brokers Sale of Bored.com for US $4.5 Million
Moniker, an Oversee.net company and the leading provider of Domain Asset Management(TM) services, today announced that it has successfully brokered the sale of Bored.com for US $4 million and an associated portfolio of 170 websites for US $500,000.
Bored.com was established in 1997 and today provides more than two million visitors a month with solutions to the age-old question of what to do when you are bored. The site serves as a portal linking to leading sites in music, humor, gaming, quizzes & trivia, and more.
The sales agreement includes several assets associated with continuing the current business model. The site will remain operational under its new owner, JW Media. Other online properties currently being developed by JW Media include BuyShoes.com and Campout.com.
A spokesman for JW Media said, “We’ve been waiting a long time for an Internet property to challenge our creativity. Although there is a great deal of competition out there with gaming, video, and entertainment sites, it is our belief that Bored.com and Bored.tv will be a household name by 2009.” Through their purchase of Bored.com, JW Media will create a unique brand and site which they say will rival the top entertainment sites on the web. “We were raised on the Internet. This is not just a business endeavor for our company, but also a passion. We will have a great time meeting our demographics’ needs.”
According to figures available on Alexa.com, Bored.com has experienced steady growth in traffic and page rank over the last three months, making it an ideal target for advertisers looking to reach a diverse audience.
“Bored.com is a premier generic domain that has been developed into a site that will attract both search and direct navigation visitors,” said Monte Cahn, co-founder and CEO of Moniker.com. “With thousands of sites linking into Bored.com it has mass appeal to advertisers looking to reach an audience who is seeking entertainment online.”