Brokers Sale of for US $4.5 Million

Moniker, an company and the leading provider of Domain Asset Management(TM) services, today announced that it has successfully brokered the sale of for US $4 million and an associated portfolio of 170 websites for US $500,000. was established in 1997 and today provides more than two million visitors a month with solutions to the age-old question of what to do when you are bored. The site serves as a portal linking to leading sites in music, humor, gaming, quizzes & trivia, and more.

The sales agreement includes several assets associated with continuing the current business model. The site will remain operational under its new owner, JW Media. Other online properties currently being developed by JW Media include and

A spokesman for JW Media said, “We’ve been waiting a long time for an Internet property to challenge our creativity. Although there is a great deal of competition out there with gaming, video, and entertainment sites, it is our belief that and will be a household name by 2009.” Through their purchase of, JW Media will create a unique brand and site which they say will rival the top entertainment sites on the web. “We were raised on the Internet. This is not just a business endeavor for our company, but also a passion. We will have a great time meeting our demographics’ needs.”

According to figures available on, has experienced steady growth in traffic and page rank over the last three months, making it an ideal target for advertisers looking to reach a diverse audience.

“ is a premier generic domain that has been developed into a site that will attract both search and direct navigation visitors,” said Monte Cahn, co-founder and CEO of “With thousands of sites linking into it has mass appeal to advertisers looking to reach an audience who is seeking entertainment online.”

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