HOW WE WORK
Numbers
We verify all financial, traffic, and usage claims. We buy similar businesses all the time, so we know what to expect. Our team can quickly notice a discrepancy that would be missed by others.
- While conducting due diligence for a content site acquisition we discovered that the seller had intentionally faked Google Analytics data.
- Knowing when something “doesn’t look right” is the first hint that there may be a critical misconfiguration or outright fraud.
People
We closely review the background, track record, and reputation of the seller, core team, and previous owners. We also review contractors that are directly involved with operations on an ongoing basis. example- Our team uncovered a track record of alleged fraud, disputed transactions, and professional conduct issues with a seller.
- We successfully avoided potentially disastrous long term consequences.
Risks
Going beyond our deep SEO analysis, we also assess competition, seasonality, industry and keyword trends, external and internal threats, legal issues, and ToS compliance. example- In one case, we found that a website had Amazon Associates affiliate program compliance issues that could be fixed quickly. Thanks to this discovery, the buyer was able to negotiate a discount.
- During another review, we identified a seasonality pattern based on the site’s main keywords which showed that the recent increase in traffic/revenue was short-lived and not “stable growth.” The buyer waited a couple of months, traffic started to drop as the peak months passed, and he avoided overpaying.
Opportunitties
We look for quick wins with CRO, SEO, monetization, and marketing opportunities. We can typically get a 20-50% increase by implementing these improvements right away. example- We acquired a content website with $2,000 per month net income.
- After implementing a new content strategy by filling content gaps, updating and adding targeting backlinks, and improving conversions, income went up to $5,000 per month in 6 months.
