- How a Premium Domain Should Be Used - Domain Magnate – How a Premium Domain Should Be Used


Nothing says online chess better than!

This is a perfect example of a truly premium domain and how it should be used.

I remember seeing for years having a one page site with some affiliate links to chess software and sets. As a true chess fan I’ve inquired on the price a couple years ago and it seemed high to me back then. Now I don’t remember what number they quoted, but seeing how got developed it sure was a fair amount to pay. now has an alexa ranking of 12K indicating a very high traffic and most likely the biggest chess site online.

The new site features:

  • Chess Clubs with information about over 100 clubs around the world. As the site grows and they add new information you can expect this section to list thousands of clubs around the world. An excellent example of how a truly generic domain can go local big time.
  • Chess Forums a nice forum platform is used and integrated into the site. A healthy forum is a must for any community.
  • Chess Articles A large collection of articles about chess openings and middle game. As well as endings.
  • Play Chess of course what is a chess community without an option to play online. allows you to play with a computer, or against a variety of human opponents. They also organize online tournaments for chess fans.
  • Members section allowing members to have personal blogs within the site and socialize with other members, join groups etc. They also offer various membership plan, which is traditionally the main source of income for community oriented sites, along with ads of course. Memberships start from $5 per month, or $30 per year to a $500 lifetime fee. has 133,784 members from 222 countries!
  • Chess Events listing the recent chess events and tourneys.
  • Chess Shop where you can buy chess software, sets and other products. A shop is obviously another excellent revenue source for a community site
  • Free Downloads always help get more traffic as people will share and pass on the links to freebies.
  • Other items, such as chess news, fun stuff,
  • FaceBook application that capitalizes on the huge potential and the viral nature of facebook. is the largest chess app on FB with thousands of users and it’s extremely easy to use so any chess players can install it and play a game of chess online.

For more info and reviews of the site check the posts on Mashable, killerstartups and TechCrunch

The owner of, Erik Allebest, Stanford GSB graduate and an experienced online entrepreneur

To sum this up is a perfect example of how a premium generic domain should be used. Developed into a community, with a large user base and offering various free services, social features and discussion boards. With a facebook application to get a high boost of traffic and paid memberships plans as a method to encourage community growth and different additional revenue streams.

If you, like other domainers, are pondering the possibility of developing your premium domains this is how it should be done!

11 Replies to “ – How a Premium Domain Should Be Used”

  1. Pingback: Chess Openings » - How a Premium Domain Should Be Used
  2. Pingback: Chess Sets » - How a Premium Domain Should Be Used
  3. Good article!

    We could only wish for a premium site like Our direct navigation, 1-Dash Domains are a marketing tool for reaching surfers.

    For instance: (Pizza on a phone keypad)

    The 1- mimics a phone number so it’s a great memory trigger for people using a phone to connect to the web.

  4. Whoah. This was a nice post. I’m flattered! Anyone else have premium domains they want me to develop for them? I’m looking for my next project 🙂


    chessdev [at} g mail


  5. I’d keep a close eye on your credit card / bank staemnents if you are on any of this guys sites… ERIK ALLEMEST IS CURRENTLY RUNNING A FRAUD– charging people’s credit cards for “cap start diet.” He’s a loser stanford graduate that can’t make money without screwing hard working americans out of their money.

  6. I’ve been a member of for over a year and I’ve never been charged for a “cap start diet”. In fact, I have received a refund with no hassle at all.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to get the latest deals and tips for buyers