Domain Magnate

Since I’ve started developing my US city domains I’ve been positively surprised by the adsense clicks.

In general my average adsense clicks are between $0.20-0.30 through out my sites, but the US city names had many clicks in the $0.5-$1 range. The traffic is as targeted as you can get and it’s easy to understand why advertisers would be willing to spend more, but these are relatively small cities, so the number of advertisers is quite limited.

These clicks are definitely nothing compared to what one could earn by attracting direct advertisers. I just read on dnjournal that PalmSprings.com earns over a million dollars a year only from the homepage! This definitely shows the potential in geo domains and pretty clear plan: get a top city domain, make some site and make it rank well in google, find advertisers to purchase banners for some annual fee. read more »

I’m finally getting more into developing my domains and at first I’m planning to build a few small adsense sites on the city names and generics.

Here is one I did this week BethelPark.com - Bethel Park is a city of 33.5k people in Pennsylvania.

This one is a small site with 10 content pages. I’m currently testing different templates to see what gives the best ctr, but I think this one should do good. The trick is to make ads blend in and fit the theme. read more »

New cover story on dnjournal about Dan Pulcrano, who owns such names as LosAngeles.com, SanFrancisco.com and Philadelphia.com

Changing of the Guard: How Dan Pulcrano Became The Point Man in the Historic March From Old Media to the New World Online

If you are a domain owner you are involved in something much bigger than the domain business- you are in the media business. The success that domain owners are enjoying today is a direct result of a historic upheaval in the media business that is shifting advertising expenditures away from traditional outlets and onto the Internet.

As one of the few publishers that have successfully navigated the treacherous straights between print media and the new world online, Boulevards New Media founder and CEO Dan Pulcrano gave us a unique opportunity to take you beyond domains for an inside look at the larger forces currently shaping our industry. Forces that are precipitating the fall of old media empires offline and the rise of new ones on the web - a seismic shift hat has put owners of high quality domains in the catbird seat.

Of the six billion people on our planet, only a few dozen had the foresight in the mid 1990’s to start acquiring domain names with the idea that they could become valuable in the future. Those very rare individuals were almost universally regarded as fools who were flushing perfectly good money down the drain. Fast forward barely a decade ahead and yesterday’s fools have become today’s visionaries. read more »