My Domaining Strategy + A little Test
How do I make money domaining?
Well by most part it comes to:
- know the market well
- buy low
- sell high
Domaining is a strange market. There are the end user prices and the market/reseller prices for any domain - both can vary a lot and there is a lot of money to be made on these differences.
However the risks are high, so you have to know the market very well. Being able to appraise a domain as close as possible for any specific marketplace is among the most valuable skills for a domainer. I’m usually able to predict a price pretty close: you can see my appraisal in the vqu.com thread where I posted it’d sell for $6500 - it ended at $6551, however LLL.com’s aren’t that hard to appraise. I expected my dato.com auction to end at around $9k and the winning bid was $9,001. I even won an appraisal contest over at domainstate last year. The point is (besides the fact that I like to brag sometimes.. but who doesn’t
) that since profit margins can be pretty low, being able to determine the price you can get for a domain is a top skill for a successful domainer.
How to improve that skill? Follow the market, check sales, appraisals, auctions. Experience and information.
- Here is a little exercise for everyone
Supernatural.com - Before you read further, take a quick moment to research and appraise this name. (1)
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It was posted for appraisal on DNF, a year ago. This one is actually really hard to appraise, but here are the appraisals from that thread:
- thevirtual: low to mid $XXX,XXX IMO
- EJS: $2k - $5k+ imo
- valeria: xxx,xxx? you must be kidding. 3-6k
- PREDATOR: $100k name on it’s day Min. mid $xx,xxx
- Leading Names: 30k +/- 5k
- Onward: 25K reseller. 100K end user
- WeBuyThe.Com: Mid XX,XXX
- Devil Dog: xxx,xxx easily
- Rockefeller: high XX,XXX
- DNP: $50K to reseller min
- EJS: $30-40k if the traffic were to correspond to the OVT score.
- bdjuf: 15-25k$!
- NameGuy: 10K - 20K imo
- namestrands: End User value could be anything from $5k - $15k
Now take another moment to change/adjust your final appraisal before reading further… (2)
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After this eventful appraisal thread the domain was sold twice. First sale was private and price is not known. However speculations were that it’s from $20-30k to above $50k (I assume the later is closer). Second sale was on sedo auction which ended at a whooping $125K 2 months later.
Please post your appraisals from (1) and (2) below, but no cheating ![]()
Of course if you knew the price before it’s no fun.
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August 3rd, 2008 at 9:16 pm
I guessed it at $175,000! High, but I have always been very interested in the supernatural so I know that I was putting my own “wish I owned that(!)” on it!!