My Domaining Strategy + A little Test

August 3

How do I make money domaining?

Well by most part it comes to:

  1. know the market well
  2. buy low
  3. sell high

Domaining is a strange market. There are the end user prices and the market/reseller prices for any domain - both can vary a lot and there is a lot of money to be made on these differences.

However the risks are high, so you have to know the market very well. Being able to appraise a domain as close as possible for any specific marketplace is among the most valuable skills for a domainer. I’m usually able to predict a price pretty close: you can see my appraisal in the vqu.com thread where I posted it’d sell for $6500 - it ended at $6551, however LLL.com’s aren’t that hard to appraise. I expected my dato.com auction to end at around $9k and the winning bid was $9,001. I even won an appraisal contest over at domainstate last year. The point is (besides the fact that I like to brag sometimes.. but who doesn’t ;) ) that since profit margins can be pretty low, being able to determine the price you can get for a domain is a top skill for a successful domainer.

How to improve that skill? Follow the market, check sales, appraisals, auctions. Experience and information.

  • Here is a little exercise for everyone :)

Supernatural.com - Before you read further, take a quick moment to research and appraise this name. (1)

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It was posted for appraisal on DNF, a year ago. This one is actually really hard to appraise, but here are the appraisals from that thread:

Now take another moment to change/adjust your final appraisal before reading further… (2)

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After this eventful appraisal thread the domain was sold twice. First sale was private and price is not known. However speculations were that it’s from $20-30k to above $50k (I assume the later is closer). Second sale was on sedo auction which ended at a whooping $125K 2 months later.

Please post your appraisals from (1) and (2) below, but no cheating ;)
Of course if you knew the price before it’s no fun.

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One Response to “My Domaining Strategy + A little Test”

  1. Kelly Lieberman Says:

    I guessed it at $175,000! High, but I have always been very interested in the supernatural so I know that I was putting my own “wish I owned that(!)” on it!!

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